From big city to beachwear
Meet Josa
BLACK AND WHITE IMAGES PHOTOGRAPHED BY Susana Hidalgo,
LOCATION PHOTOGRAPHED BY Anna Maria Sandegren
A former New Yorker brings the glam of the bright lights and big city to relaxation and resort. Joanne Salt left the hustle of NYC in 2009 and moved to Tulum to settle down. There, she met Ana Cabello and together they formed JOSA, opening their first boutique on Tulum Beach Rd.
They’ve glammed up the carefree Tulum lifestyle with contemporary cover ups and accessories fit for a day at the beach and a night on the town. They scour Mexico for all of their materials, pulling style and selections that truly reflect the Tulum attitude. Wrinkle-free and easy to carry around, these items are the perfect travel go to.
