STYLING AND PRODUCTION SERVICES

CONTENT CREATION

ART DIRECTION

Born and raised in Sweden, Anna Maria Sandegren was the only dark haired girl in a sea of blonde hair and blue eyes. She moved to NYC, earning her degree at Berkley College for Fashion Merchandising / Management and Marketing. She left the high-end world of NYC fashion to discover the bold and unapologetic Swedish street wear brand WeSC in LA. Managing all the marketing, she was able to work with high profile celebrities such as Lindsay Lohan, Paris Hilton, and professional skaters, getting a glimpse of a different side of a Hollywood. In December of 2006 she brought her business to Italy and took over three retail stores in Prague, Budapest, and Rome. She sold brands ranging from M Missoni to D&G to Gian Franco Ferre. For three years she bounced around Europe, overseeing and managing all components of the operation. In 2008 She held a major Art and Fashion project in Switzerland called the St. Moritz Arts Masters, transforming the jet set hotspot, into an art and cultural mecca for ten enlightening days. Returning to her current residence, NYC, in 2009, she took on social media and marketing campaigns for digital companies. Well-rounded, passionate and motivated with proven success, she is now the creator and editor in chief for PRECIOUS 7.